Logo Design : The Cutting Room Floor

Here are a just a few sketches and variations that helped me along the way, but ultimately ended up on the proverbial cutting room floor. You may be able to spot links that connect one concept to another.

What was it that prevented me from using them? In some cases the concept wasn’t strong enough. I wanted the image to say A A and also relate to Aaron’s work as a photographer and retoucher (check out his work and the final logo at his website).

The important thing about sketching is that by throwing out as many ideas as you can quickly, youur visual “path” becomes more clearly defined, sometimes as much by the “misses” as the “hits”.

<<Click the image below to see the slide show of different versions>>

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